Matthew Schwartz, a Cal State Long Beach (CSULB) design graduate, has turned his senior project into an all-expense paid trip to London, where he will compete as one of eight finalists in Electrolux’ Design Lab 2011 with his concept of the Onda Portable Microwave.
Founded in 2002, the annual global design contest was created to find and support the emerging talents of industrial design students and recent graduates in the area of home appliances design.
Each year, students from around the world submit ideas for future appliances based on a certain theme. This year’s theme was “intelligent mobility.”
Electrolux received more than 1,300 entries for this year’s competition and chose 25 as semifinalists before whittling that number down to eight finalists, who will now present their designs in London on Sept. 7.
Schwartz and the other seven finalists from Australia, Canada, Finland, New Zealand, Slovakia and South Korea will present their concept appliances to a jury of expert designers, who’ll chose the winners based on the criteria of intuitive design, innovation and consumer insight.
