Deana Gunn and Wona Miniati, two women who love food, cooking and Trader Joe’s, found themselves wishing there were a cookbook devoted to their favorite grocer. When they realized one didn’t exist, they decided to write one themselves.
“There are thousands of cookbooks out there, but none specifically written for Trader Joe’s,” said Gunn in a press release. “The unique products Trader Joe’s carries lend themselves to standout, flavorful meals that can be made in a fraction of the time it would take if you shopped at a regular grocery store and made everything from scratch.”
They point out that Trader Joe’s takes the place of a chef’s prep kitchen. Their cookbook shows fans how to make the most of Trader Joe’s “prep kitchen” items, including specialty sauces, dips, prepped vegetables, and pre-marinated meats.
In today’s busy world, more Americans turn to take-out or fast food, but Gunn and Miniati stand firm in their belief that one can put a homemade gourmet dinner on the table in minutes every day, without sacrificing flavor or quality.
“What I love most about this cookbook is that every recipe can be made with ingredients that are available at Trader Joe’s,” said Miniati in a press release. “As a mom of two young kids, I don’t have the time to shop at multiple grocery stores. We specifically wrote each recipe using ingredients Trader Joe’s carries, from specialty sauces like Trader Ming’s Soyaki to staples like milk, flour, and spices. So this cookbook is a great time-saver, not only because the recipes themselves are easy and fast, but also because you only have to shop at one place to make these fabulous meals.”
For Trader Joe’s fans, things just got better with the arrival of this cookbook. Trader Joe’s has always catered to people who love natural ingredients with no fillers, artificial ingredients, preservatives, or those that love ethnic variety and those that appreciate getting high quality items at competitive prices.
Many of the recipes in the cookbook are vegetarian or can easily be made vegetarian. Ethnic dishes are scattered throughout, as well as classic comfort foods. People who don’t know how to cook or don’t want to cook will appreciate the Bachelor Quickies section, featuring frozen and ready-to-heat selections that are matched to create complete menus, including wine or beer choices.
The cookbook has been likened to the Whole Foods Market Cookbook, published by Whole Foods in 2002. Recently, Whole Foods named Trader Joe’s its toughest competitor.
Gunn and Miniati are already working on the next edition and plan to publish new recipes regularly, showcasing new items as they appear on Trader Joe’s shelves.
The Cooking With All Things Trader Joe’s cookbook can be purchased at Borders and other select bookstores and is also available online at www.cookingwithtraderjoes.com.
For more information, call (800) 517-6861.
