Thousands of Farmers Insurance agents in cities across America have their sights set on today as the day to raise $2 million for the March of Dimes.
Called Be a Hero for Babies Day, this is the second year Farmers Insurance is calling on everyday people to become a hero for healthy babies.
Farmers Insurance started Be a Hero for Babies Day last year when Chief Executive Officer Paul N. Hopkins challenged Farmers Insurance agents and employees to raise $1 million in one day for the March of Dimes. They responded by raising $1.44 million–the largest single-day fundraiser in the March of Dimes history.
“Our overall goal this year is to raise $4 million,” Hopkins said. “Our plan calls for half of that $4 million goal to be raised in one day–Thursday, June 7. Our goal is big because the need is big. Each day babies are born prematurely and we must do what we can to help them have a fighting chance at a healthy life.”
Today is the kick off date, but agents and their offices will collect money throughout the month of June, according to Terry McMahon, a Farmers Insurance Agent in Signal Hill.
Farmers Insurance Group is one of the top contributors to the March of Dimes, raising more than $3.2 million in 2006. Farmers is also proud to announce it is a national sponsor of the Family Support Program in neonatal intensive care units in hospitals nationwide where the March of Dimes supplies needed comfort and information to families during the stressful first days of their babies’ lives.
“We are proud to put our money where our hearts are,” Hopkins said. “Helping babies is the right thing to do, and it’s easy to do. All the money raised will help the smallest gain the most.”
To help Farmers in its pledge to fight premature births, mail or drop off checks payable to the March of Dimes to McMahon’s Farmers Insurance office, at 2225 East 28th Street, Suite 515, Signal Hill, CA 90755 or visit Farmers’ Web site at www.farmers.com and use the easy online donation tool.
Farmers Insurance is matching all contributions dollar for dollar up to a total of $250,000.
