Long Beach launches Shop LB program to spotlight small businesses

Dainty Disco owner Marissa Lujan peeks out from behind a clothing rack with classic Pin-Up style dresses inside her North Long Beach shop on Oct. 27, 2022. (Richard H. Grant | Signal Tribune)

Under the neon lights and pastel pink walls of North Long Beach’s Dainty Disco, City officials announced its Shop LB program to encourage local shopping this holiday season. 

The program will offer rewards to residents who shop at registered small businesses and track their purchases in a new app. The announcement comes weeks before Small Business Saturday on Nov. 25, which encourages residents to explore the local vendors in their city and support them. 

“Shop LB is a chance for residents to explore the many one-of-a-kind products and services offered by local retailers, earn rewards, and directly support our community’s economic well-being,” said Mayor Rex Richardson at the event. “By shopping locally, residents can make a big impact on the Long Beach economy, create jobs, and help our community thrive.”

Dainty Disco owner Marissa Lujan adjusts a branded tote bag that she sells in her North Long Beach store on Oct. 27, 2022. (Richard H. Grant | Signal Tribune)

Over 100 small businesses are already registered in the program ranging from shops, eateries, wellness services and more. Businesses not registered can sign up online for free. 

Here’s how to participate and earn rewards: 

  1. Download the Localight app and create an account
  2. Shop at businesses that have the “Shop LB” logo displayed or find businesses through the app
  3. Residents will earn points for purchases that will accumulate into cash they can spend at local businesses

“Shop LB will promote all of our local businesses and drive local revenue,” District 8 Councilmember Al Austin said. “Dainty Disco is a shining example of why we should support small businesses, especially in this upcoming holiday season.”

Amarte owner Claribel Valdovinos adjusts a display inside her shop on May 21, 2022. The store was formed from Valdovinos’s desire to preserve and celebrate traditional cultural craftwork. (Richard H. Grant | Signal Tribune)

Long Beach set a goal of generating $1 million in additional spending at local businesses through the end of the year. To further encourage residents to shop local, the city will suspend metered parking prices on Nov. 25 in Downtown Long Beach south of 10th Street, including the Pike Outlets and in Belmont Shore, and public parking lots. 

The two-hour time limit on meters will remain in effect. The City Place garages located in Downtown Long Beach will continue to remain free for the first two hours. City Place garages A, B and C are accessible on Third, Fourth, Fifth and Sixth Streets, between Pine Avenue and Long Beach Boulevard. No validation is required for the first two hours.

Residents can also earn extra points in the Localight app on Small Business Saturday. 

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