This month, Ocean Spray will showcase the natural treasure of its cranberry bogs- displaying the ruby-colored gems in urban areas throughout America. Bringing to life the breathtaking experience of the cranberry harvest, Ocean Spray’s Bogs Across America events will transform landmark sites in New York City, Los Angeles and Foxboro, Mass. into a sea of glimmering, red berries. Each free-standing bog exhibit will contain about 2,000 pounds of cranberries from Ocean Spray bogs across the country.
From October 15 – 17, Los Angeles’ Hollywood & Highland Center will feature the cranberries. Ocean Spray’s “Red Carpet Bog,” at 1,800 square feet, will make a starring appearance in the heart of Hollywood. The Hollywood & Highland Center is among the most visited tourist destinations in Los Angeles and includes Grauman’s Chinese Theatre and the Kodak Theatre, home to the Academy Awards.
Third- and fourth-generation cranberry growers from Ocean Spray will be available to explain the harvesting process, discuss their own growing history and tell about the heritage of the cranberry. Visitors will have the opportunity to discover the fruit’s unique health benefits, receive free recipe brochures, as well as sample Ocean Spray products. The comical character growers featured in Ocean Spray’s ad campaign will also make special guest appearances.
“The Bogs Across America events have been one of Ocean Spray’s most successful campaigns, as it underscores the taste, health and heritage of the cranberry,” said Larry Martin, vice president of marketing at Ocean Spray. “Visitors who might otherwise never see a bog in their lives can appreciate the beauty of the harvest, and can also meet some of our family growers and learn about what makes cranberries so unique and special.”
Legend says cranberries were served at the first Thanksgiving in 1621. Despite being a Thanksgiving institution since colonial times, only 34 percent of Americans are aware of the term “cranberry bog.” Because cranberries are only harvested in select areas around the United States and Canada, most Americans have never seen a real harvest; however, many Americans enjoy cranberries. In fact, 10.8 billion cranberries are consumed each holiday season.
For more information, go to www.oceanspray.com.
